Brochures & flyers are popularly used to pass important messages to customers about your company. They can help to give a lot of information to the readers or customers about your company’s products and services with message. There are different types of folded brochures or flyers to choose from. You can choose the right one according to your business need.

Have you been contemplating about the kind of brochure that is ideal in your type of marketing campaign? And if you have thought about it the various kinds of kind of brochures that are available in the market today? Much has been written about how creating a folded brochure that has been designed in the right manner is probably the niftiest method to reach customers and also be able to market the kind of products or services that your business is providing. All of this depends upon the kind of brochure that you are going to use and if you end up using the right kind of let us say a bi-fold brochure or some other kind of fool that is more suitable for the kind of information you want to get across. Even though there exist a lot of varieties we are going to cover a few which are used quite frequently and also will give you a sort of estimate how they all fit your business needs, to enable you to make the best choice:

folded brochures

Brochure Folds & Different Types of Brochure

Here we have explained the types of leaflet and brochure, take a look before buying:

Gate Fold Brochures

If you're looking for a premium quality marketing material then gate fold brochure is a kind of variant you would ideally want to go for. Created with the best premium material it's highly durable as well. A fascinating factor about this variety that makes it so coveted is the fact that it folds inwards making it extremely portable and mobile and also really nifty in size. So when in the market looking at a kind of brochure that you carry around in large numbers and still make up for the space that this is the kind of brochure that you choose. Generally, it is made of a structure that contains eight panels so it gives you a lot of space to mention the kind of products that you're presenting or the kind of services that you gave along with any visual elements that you want to put in.

If you talk about it structurally a Gate fold brochure is also called a window fold because the ends of its panels is generally half the size of the central panel in terms of the width. If you look at standard sizing, the dimensions of the brochure would be 8.5 inches X 11 inches. Our suggestion would be to use this kind of brochure for a presentation that involves showing off single products or any designs that I have you on the graphics and would require you to make wide visuals. Hence, a great idea would be if you want to show any images that are landscape in time or even layouts that architectural in nature.

Bi-Fold Brochure

Quintessentially a readily available and commonly available brochure, just like the name suggests it consist of four panes and double folds. Structurally speaking, it consists has a front cover, and a back cover along with panels internally wherein one can put in all the content you need regarding your business, services as well as your products. If you want to go on for a more advanced and extended version then there are kinds of bi-fold brochures, there are also called booklets. Of course, a booklet is more in sync with a magazine-style owing to the fact that it possesses a number of pages. Also known as a half fold brochure because it is essentially a single page that has been manoeuvred into two, the standard sizes that you can expect from a bi-fold brochure that is about 8.5 inches X 11 inches. Talk about its uses and what all can do for you it is essentially used for making product presentations, or giving your pricing sheets, can also go on to include things like real estate listings, city maps etc.at any point of time if you need a brochure, okay people that the content, as well as specifications and visual elements a bi-fold brochure, can be your go-to.

Tri-Fold Brochure

Now we come to a little more advanced version of the bifold which is handy when you are looking for a let's say extra space as compared to the simple one. Presenting you with six panels that can help you really whatever message you need to deliver to your consumer – these kinds of brochures are actually probably the ones used most commonly by organizations today. In a tri-fold brochure, the paper is folded in such a manner that a single sheet can give you around three folds. The format that you normally get is in three sections, which are the outside section, inside section and the zipped subsection. Sizing of 8.5 inches X 11 inches for a trifold brochure, what it does come into other sizing is such as 8.5 inches X 14 inches, 11 inches X 17 inches and 11 inches X 25.5 inches. Traditionally a trifold brochure is used for product presentations.

Of course, if one looks at it, many more varieties are available that can be used as per your need, there are also other variants that are quite common and also quite handy to use. Now the point is that every time you think of a marketing strategy for your company you can go ahead. pick the variant type as per the campaign which is running. It also means that consideration needs to be made for the creation elements that are involved in the process so exercising caution about things like the kind of font you choose and the readability of your text it's very important when it comes to brochures that have a lot of information on them. But from this, if you go on to choose the right kind of graphics or visual elements that are going to attract the consumer base, the entire point here is that you choose and create the variant which you feel would wow you if you had received it from a brand. Now that we have mentioned three really popular brochure designs for you, you can go ahead and see if they fit your needs and how you could create the best marketing campaign with them.