The concept of GSM in paper weight originated in the paper industry as a means to standardise the measurement of paper weight. But gsm is what, and what does gsm stand for paper? 

Over time, GSM has become a universally recognized metric. It has guided consumers and industry professionals alike in their paper selection process.

But why does printer paper GSM matter? 

Don't worry. We'll answer all your questions. Keep reading to learn more useful insights about the GSM world.

What Does GSM in Paper Mean and Why Should Your Care?

GSM in weight paper

The way you need the right suit for your job, your project needs the perfect paperweight. That's where GSM comes in. 

What Does GSM Stand For?

The acronym "GSM" means "grams per square metre." Additionally, it is the standard set for the weight of various types of paper to be measured from a sample sheet cut to one square metre in size.

GSM is a metric that tells you exactly how much a one-square-metre sheet of paper weighs. It's simple: the higher the GSM, the heavier and thicker the paper. Think of it this way: a low GSM paper, like a 70GSM sheet, is great for lightweight tasks like note-taking. 

But yes, again, it might struggle with heavier inks or detailed designs. On the other hand, a high GSM paper thickness, like a heavyweight 300GSM cardstock, is a bold statement. It can perfectly handle vibrant colours and details. Indeed, this thickness is perfect for stunning brochures or impactful business cards. 

GSM Scale: Choosing the Right Paperweight

Now that you know what GSM is paper, let's explore the different weight classes and their ideal uses: 

70-90GSM (Standard Paper)

This is a thin paper that's typically used for:

  • Forms
  • Letters
  • Lined inside pages of a notebook 

90-100GSM (Photocopy Paper)

The photo paper is most commonly used in:

  • Handouts 
  • Newsletters
  • Household
  • Admin stuff and 
  • Office printers 

120-150GSM

This paper is noticeably heavier and higher in quality. It is used in:

  • Leaflets
  • Movie posters
  • Most thin flyers
  • Takeaway menus 
  • Promotional posters

How Does GSM Affect Print Quality?

Yes, GSM can affect ink absorption and print quality. Papers with higher GSM values tend to have a smoother surface, allowing for better ink absorption and sharper print quality. On the other hand, lower GSM papers may have a more porous surface, which can result in ink bleeding and reduced print clarity.

Moreover, printer paper GSM is crucial as printers are designed to accommodate a certain range of paperweights. However, using paper outside of this range can lead to various concerns, such as paper jams and poor print quality. The GSM of paper directly influences print quality, affecting factors such as:

  • Colour reproduction
  • Image sharpness
  • Text clarity

Hence, you can ensure professional-looking results with vibrant colours and crisp details. 

Choosing the Perfect GSM in Paper Weight for Your Needs

Now that you're a paperweight pro, here's how to choose the perfect GSM for your project:

Project Type

Consider what you're creating:

  • Simple flyer
  • High-end brochures, or
  • Luxurious business card

Each project has its ideal GSM range.

Budget

Higher GSM papers generally come at a premium price. Consider balancing your needs with your budget.

Desired Aesthetics

Do you want a sleek, minimalist look or a more substantial, luxurious feel? GSM plays a big role in the overall impression your project creates.

How GSM Relates to Sustainability?

It is said that 70 gsm paper has a 10% smaller environmental load per sheet compared to the same paper in 80 gsm. Moreover, the GSM of normal paper is more sustainable. 

Furthermore, it's noticeable that in recent years, there has been a growing emphasis on sustainability in the paper industry. Everybody, from consumers to businesses like VCP alike, seeks eco-friendly paper options. While higher GSM paper tends to be thicker and more durable, it also requires more resources to produce. This ultimately leads to potential environmental impact. 

How Does GSM Affect Your Design?

GSM isn't always about weight. It's a secret ingredient for creating stunning designs. Here's how:

Ink Absorption

Higher GSM indicates thicker, sturdier paper. It absorbs ink better, leading to richer, sharper images and text. On the contrary, lower GSM may result in bleed-through and less vibrant prints.

Opacity (See-Through Factor)

Ever printed a flyer and seen the text from the back showing through? That's low opacity. Higher GSM papers offer better opacity. These ensure your message stays clear and impactful.

Foldability

Need a paper that folds neatly without cracking? Lower GSM papers are more flexible, while higher GSM papers offer a more rigid structure. 

GSM in Paper Weight: Final Takeaway

Paper thickness GSM is far more than just a number. It's a fundamental aspect of paper quality, performance, and suitability for various applications. By understanding the meaning and implications of GSM, you can make informed decisions, especially when selecting paper for:

  • Printing
  • Crafting, or
  • Creative endeavours.

Now that you know what GMS in the paper means, you can conquer and tackle any printing project with confidence. Good luck!