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If you have ever found it necessary to use a printer to create your marketing materials, it can be difficult to find the right one.
Local is Local
For those of you looking for a printer in London, there is certainly a lot of choice but it’s important to remember the value of using a local business. Not only are you supporting the local economy, you are helping these businesses grow. Using local printing services has many more advantages and some of these will be explored in more detail during this guide.
Quicker Turnaround Times
If you use a large, national printer their turnaround times will be longer because you will often be in a lengthy queue. If for example you want a large print run for flyers printing or folders printing it might be very difficult to When you use a local printing service wait times are significantly reduced which means that your order is dispatched in a shorter period of time and you have your marketing materials quickly which is important if you have a last minute event to prepare for.
Improved Communication
Local businesses often provide far superior levels of customer support than large, national printers. Normally you will have access to an account manager who will oversee your print project and make sure that any questions you have or updates you need are answered quickly. They also have more time to advise you on your options and what choices you have available, so you achieve the end result that exceeds your expectations.
Local Advice and Expertise
When it comes to sourcing a printer for your marketing materials, you might want to speak with an actual person rather than manage everything online. When you use a local printer in London for example you will receive local advice for printing in the area so you can better target your audience and achieve greater success with your printed materials.
Competitive Pricing
When you need something printing such as Board Printing, Foamex Printing or Roller Banner Printing the costs can soon mount up, particularly if you use a large printer. These types of printing firms often have large overheads and need to price their products and services higher as a result. If you shop around and choose carefully you can find some competitively priced printers who can meet if not better the rates that you can get from a national printer.
Shipping Fees
Shipping fees can really increase the cost of your print order, particularly if you are placing a bulk order for leaflets, folders, brochures or other types of printed materials. When it comes to local printers you can either significantly reduce the cost of shipping or collect the order yourself from the printer which can generate substantial cost savings if you use the printer on a regular basis.
Build Long Term Relationships with Your Printer
Using a local printer will allow you to establish and maintain an ongoing working relationship and you may even be able to negotiate more competitive pricing for your printing products and services. Building these types of relationships also makes things much easier because the printer will get to know your business and your requirements allowing them to fulfil your orders much quicker and more efficiently.
Support Local Business
As a business owner yourself you should always advocate the use of local printing services which allows you to support the local community. If your marketing campaign or event is successful using the promotional materials printed by the local printer, this will benefit them too because of the recommendations that you can provide or the exposure it will achieve for their business. Supporting local business is so important and brings so many benefits not just to you but also to the local printer.
Giving Back to the Local Community
Some local printers may give back to the local community, perhaps supporting community events or sponsoring local sports teams or community ventures so it’s always beneficial to support your local printing company. The more support they have the more they can give back to the local area.
Who Do You Call When There’s A Problem?
Sometimes a larger printer may be difficult to contact. If there is a problem with your order or a query with something that you want changing you may have to enter a long, ticket based system and wait days or even longer for your query to be answered. Compare this with a local printer where you can have your query resolved quite quickly, particularly if you have a dedicated account manager or designed individual you can contact. The process is so much easier and more effective.
Better Customer Support
When you use a local printer you often receive a much better standard of service. Local printers often have more time to deliver a more personalized service which is tailored toward your business.
